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The Best Way to Name a New Product.

Subjects: *BRAND extension; *BRANDING (Marketing); *MARKETING strategy

• Source: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

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C:\Users\rlevins\Desktop\8x11WordTemplates\article_Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers.

• Authors : Ardiyanto, Faizal¹ ; Kusumadewi, Hermala²

Subjects: *CONSUMER psychology; *BRAND loyalty; *CONSUMERSINDONESIA

• Source: KnE Social Sciences. 9/28/2022, p972-982. 11p.

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Mediating Role of Brand Awareness in the Relationship Between Buzz Marketing and Purchase Intention.

• Authors : Narayan, Govind¹ ; Singh, Abadh Narayan²

Subjects: *BRANDING (Marketing); *BRAND awareness; *PERCEIVED quality

• Source: IUP Journal of Marketing Management. Aug2023, Vol. 22 Issue 3, p26-40. 15p.

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Expanding Nature: Product line and brand extensions of a scientific journal.

• Authors : Khelfaoui, Mahdi¹ (AUTHOR) ; Gingras, Yves² (AUTHOR)

• Source: Learned Publishing. Apr2022, Vol. 35 Issue 2, p187-197. 11p.

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Feeling psychologically close: examining the determinants of branded app engagement.

• Authors : Hsieh, Sara H.¹ (AUTHOR) ; Tseng, Timmy H.² (AUTHOR) ; Lee, Crystal T.³ (AUTHOR)

Subjects: *BRANDING (Marketing); *CONSUMER attitudes; *BRAND loyaltyTAIWAN

• Source: Journal of Product & Brand Management. 2023, Vol. 32 Issue 4, p566-581. 16p.

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Brand equity for self-driving route along the Silk Road.

• Authors : Xu, Xing'an¹ (AUTHOR); Wang, Lilei¹ (AUTHOR) ; Song, Zibin¹ (AUTHOR)

Subjects: *PERCEIVED quality; *BRAND equity; *BRAND awareness

• Source: Service Industries Journal. May2021, Vol. 41 Issue 7/8, p462-488. 27p. 2 Diagrams, 9 Charts.

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Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand.

• Authors : Sarkar, Juhi Gahlot¹ (AUTHOR) ; Sarkar, Abhigyan¹ (AUTHOR) ; S., Sreejesh² (AUTHOR)

Subjects: *BRANDING (Marketing); *PERCEIVED quality; *BRAND name products

• Source: European Journal of Marketing. 2022, Vol. 56 Issue 10, p2649-2676. 28p.

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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty.

• Authors : Plotkina, Daria¹ (AUTHOR) ; Rabeson, Landisoa¹ (AUTHOR)

Subjects: *BRANDING (Marketing); *BRAND personification; *BRAND identification

• Source: Journal of Brand Management. Sep2022, Vol. 29 Issue 5, p470-483. 14p.

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DOES COMPARATIVE OR NON-COMPARATIVE ADVERTISING RESULT IN MORE FAVORABLE OUTCOMES? THE CASE OF NEW U.S. ICONIC BRAND EXTENSIONS IN GERMANY.

• Authors : Merz, Miwa Y.¹; Merz, Michael A.¹

Subjects: *BRAND extension; *BRANDING (Marketing); *BRAND imageGERMANY

• Source: Journal of Business & Educational Leadership. Summer2022, Vol. 12 Issue 1, p19-34. 16p.

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CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?

• Authors : Ruzzier, Maja Konečnik¹ ; Petek, Nuša² ; Bavdaž, Mojca³

Subjects: *BRAND equity; *BRANDING (Marketing); *PERCEIVED qualitySLOVENIA

• Source: Management: Journal of Contemporary Management Issues. 2022, Vol. 27 Issue 1, p191-212. 22p.

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